On a Mission and Making No Apologies

Heck yeah, we are real life sisters who mean business! We're not just best friends, we're a dynamic duo ready to shake up the beauty industry.

Why the fire in our eyes, you ask? Well, we're not actually angry, just annoyed  with years of wasting our hard-earned money on worthless products that do absolutely nothing for our diverse hair.

As badass, Indigenous women in charge, we've proudly planted our flag and unleashed the first-ever hair care line specifically created for diverse hair.  No more settling for one-size-fits-all crap.

Since 1999, we've been in business, honing our skills, and truly grasping the significance of creating products that customers crave. We've got the knack for spotting gaps in the market and stepping up to fill them. 

The greatest, most authentic products out there were crafted by visionaries who spotted a need, conjured up a darn fine solution, and have been loyal customers themselves. Guess what? That's freakin' us, my friend! We're the real deal.

 There. We said it.  

Embrace Your Roots ❤️ Love Your Hair